Less
‘Less’ is a project that explores how living with less looks like. A project that explores the misconceptions around the ‘minimalist’ lifestyle and reveals the inclusivity and diversity it can embrace.
During the explorative journey, visual experimentation was developed in a very personal way, to provide insights on the emotional impact belongings can have on individuals.
Leading a low-consumption lifestyle is unique for each individual, the transition into it, might cause some individuals to feel lost trying to figure out how to start, what to do and how to do it.
The creation of the ‘less app’ proposal stems out of the interest to create a plat- form to guide individuals that are will- ing to start this journey, offering them chance to take part in different chal- lenges tailoring it down to their needs. This guided exercices intend to make the ‘PURGE’ process smooth and aligned with their values, allowing them to tackle different aspects of their lives.
Title: Less
Year: 2020
Category: Art Direction, Motion Graphics, Design & Illustration
Context: London College of Communication (UAL)