Oysho is an international sports and leisure fashion brand offering a wide range of products. The brand, focussed on creating sportswear products to offer the maximum performance and comfort during sports practice also offer functional yet versatile leisurewear, making technicality and fashion meet.

The concept for the campaign stems out from the idea of ‘unfreezing’ discounts after the AW23 season. Customers are being spoken in a visual language they are familiar with by showcasing a campaign where snow is the main character after selling out a multi-drop ski collection during the full price season.

The colour palette and overall ambience draws inspiration from past winter editorial campaigns shaping the environment colours and sounds of the main visual piece.

*All visual items where showcased world wide in stores, social media and paid ads.